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The Founder.
John Soper has over 15 years of experience with some of the industry's stellar technology companies as well as a variety of startups.
He has had responsibility for leading a wide
variety of business and market development
efforts, bringing his background to focus
especially on challenges technology companies
face in developing new markets, and expanding
and defending current markets.
New
Paradigms Marketing Group is the third
successful consultancy and outsourcing
company John Soper has founded and
run. Preceding it was Research
Associates, a company dedicated to helping
innovative and high quality statistical
research to solve vexing problem
 s of a variety of clients.
Subsequently, he co-founded Lamport, Soper &
Associates, a business advisory group that focused on
assisting public policy organizations.
To this background, he adds a unique blend of skills to
help the technology companies he works with: Insight and
intelligence, backed by a high quality graduate education;
a strong working knowledge of technology and the
dynamics of the technology industry; an excellent
understanding of the legal, financial and organization structures; expertise in
statistics, research and analysis; the ability to deal with people effectively to
deliver results; and a "failure is not an option" attitude.
John received a Bachelor's degree from Ohio Wesleyan University, a Masters
degree from the University of Wisconsin-Madison, with numerous additional
courses at Wisconsin and the University of Michigan. After receiving his graduate
degree, he stayed on at the University of Wisconsin and helped them build new
and innovative technology ridges with the commercial software world.
He then turned his attentions to helping commercial technology enterprises,
through is work at Research Associates and Lamport Soper & Associates, and
market development assistance to industry leaders. (See a list of companies
John has helped and the endorsements they have given.)
After coming to Silicon Valley to found New Paradigms Marketing Group, John
has helped companies such as Sun Microsystems, NEC, Siemens and Silicon
Graphics, as well as several software startups. He worked with cutting edge
technologies such as Linux, Java, security systems and Internet applications.
He became known for his ability to develop markets and business for these
companies and technologies through creative business analysis and strategy,
well focused marketing plans, and negotiating well-leveraged business alliance
agreements.
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