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Sun Microsystems

"Sun needed an immediate injection of marketing expertise for a program to drive up the adoption of Java in a critical market segment. A clear understanding of the market dynamics and what it takes to be successful was needed.

John Soper, together with his domain expert associates at New Paradigms, brought together a compelling business plan and set of recommendations which have proved to make a significant contribution to meeting the original objectives. Sun will now be able to deliver a significant market development program which would not have been possible otherwise."

Graham Lovell
Director, Product Marketing
Sun Microsystems


Mirage Networks

"I wanted to write and thank you on behalf of Mirage for the work you did for us over the last several months.  Your professionalism, attention to detail and experience were instrumental in the success of the project.

I want to compliment you for the work you did to help us turn an under-productive and frustrating relationship around – to the point where we were able to reformulate a win-win relationship under new terms. Your help in creating and executing a strategy that worked; to help stabilize and build trust in the relationship with clear, methodical and unemotional contact and communication with our partner; to help create the right pressure to drive the discussion to a negotiation; and to provide insight into negotiation strategies were all instrumental in our success.

I know you will agree that this was one of the more challenging projects either of us has seen, and I hope that you found the experience and results personally rewarding.

Of I can provide a reference for you in the future with any prospective clients, please do not hesitate to call on me. I look forward to working together again in the future.


Michael J. D'Eath
Vice President, Corporate & Business Development
Mirage Networks, Inc.


Silicon Graphics

"I worked with John Soper while I was in in the applications marketing group, where he focused on our development strategy, and later laid the foundation for the company's emerging Linux alliances group. I relied heavily on John's negotiating skills. He successfully resolved a number of critical issues with strategic partners, as well as bringing in key Linux partners."

James Sherburne
Product Marketing, Linux Development
Silicon Graphics, Inc.

Business Logic Systems

"New Paradigms Marketing helped us meet our goals where other consultants stalled. BLS had great technology patents and a powerful vision. What we needed was a clear business plan to take it market. We pursued a number of consulting firms to help, and John Soper and the Associates of NPMG stood clearly above the others. 

Under his leadership, they quickly demonstrated the ability to think outside the box, visualize trends, and find new ideas for markets, products and business opportunities. This, coupled with tactical savvy and the ability to put together and execute practical business plans, gave us the help we needed.

As a result we were able to productize our technology, and build a prototype demo for investors. We also achieved clarity on our initial target market in financial services, and our positioning."

Armando Amado
Business Logic Systems


"We asked John Soper at New Paradigms Marketing to develop a business and marketing plan for Internet and other solutions for our server group. What we received was excellent and fresh perspectives on how to increase our sales.

They helped to focus our efforts at a time when we were undergoing dramatic change in our organization and product line. We also relied on them to implement these plans by negotiating and managing third party relations - challenging tasks which they successfully handled with a great deal of skill and experience."

Tony Levy
Director of Product Marketing
NEC Computer Systems


"As a startup Internet application company, I asked New Paradigms Marketing Group to give us an outside view of our business plan for our first funding round. John Soper took this one step further. 

With their background in Internet technology, market development and strategic alliances they worked with our staff to develop a more compelling positioning for our core business.  They quickly picked up on both our vision and what was practical to give us excellent insight to our business. 

 We truly appreciated their creative thinking and his "roll-up-the-sleeves" approach to getting the funding we needed."

Nicholas Zaldastani
CineLink, Inc.


"John served as a marketing consultant for our company, Instancia, which offers a next-generation software application environment. He did a tremendous job helping us sharpen our message to our target customers and channel partners. I would gladly work with him again in the future and would recommend him to others."

Paul Rogers
VP, Business Development
Instancia, Inc.

GP Associates

"When I needed top notch market development analysis, I knew from my experience from working with John Soper that I would get it from NPM. They offer a powerful combination of reliability, experience, intelligence and creativity."

Richard Lamport
GP Associates


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