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Views of the Founder: A Web Interview

"The industry is struggling through a time of absorption, consolidation and overcoming social/financial/legal obstacles – the landscape is forever changed. The buy side is much more sophisticated.... The sell side is regrouping and will figure out how to provide it. What it lacks right now is nerve and imagination."

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Views of the Founder: A Web Interview

"The challenge for companies like New Paradigms Marketing is to help technologists continue to develop on the infrastructure that got us here, and to adapt to the new market development environment."

[Read More From the Interview]

Our Approach to Success

Developing new business and markets requires strategy that is well grounded in the realities of current technology and trends, market structure and environment, and your corporate structure and objectives. And it requires implementation that is based on hard-driving experience that will achieve your short term goals and build the infrastructure for long term success. We offer both strategic and implementation services, with the confidence of a proven track record.

Strategic Business Analysis - The Map to Success

Our services are based on the conviction that many technology companies self-limit their growth opportunities by over reliance on traditional business and alliance development approaches. Often, market and product analyses are not sufficiently focused or flexible enough the meet the demands of the highly dynamic, horizontally structured, and alliance dependent technology markets and value chains. In addition to traditional analysis, we can help you look at:

  • Performance of your current alliance portfolio for maximum profitability (including gap analysis, performance metrics and partner health diagnostics).
  • Your position in your customer' value chains, to enhance your own value chain analysis.
  • Leverage from alliances that can dramatically increase you market reach and product breadth.
  • Critical choke points that can protect your markets.
  • The deepest profit pools, to will increase your overall bottom line.
  • How to integrate all the key market develop components in a coherent, actionable whole, company-wide.
  • Market drivers that behave more unpredictably than the traditional analysts' linear model.
  • Alliance life cycle analysis.
  • Trend impact analysis, including Open Source Software (OSS) and Software as a Service (SaaS) to keep you ahead of the curve.

Implementation - Achieving Success

We help you move your Strategic Development plans to reality and success. Our goal is to help move you through the critical early stages of Market, Business and Alliance Development until the process matures to a repeatable sales and marketing model. Our service is based on the conviction that in today's technology marketing environment requires more than doing deals and launching marketing programs. To maximize your success we help you:

  • Develop the right terms for the right deals with alliances and customers at the right time.
  • Frame and close the toughest of negotiations.
  • Use alliance balancing techniques assure the maximize marketing and technology payoff.
  • Adjust your strategy in light of tactical realities while maintaining strategic objectives.
  • Determine lighthouse accounts portfolio with maximum leverage and minimum resource drain.
  • Guide you in Best Practices to utilized throughout the Business Development Cycle


Bringing together these services with the vision of what it takes to win in technology markets, and the experience of success, will help you achieve your market development and growth goals. We will custom design a program to meet your specific needs and goals. Please review our background, our services, our stellar company list and their endorsements. And thank you for coming to our site.

©2008 New Paradigms Marketing Group