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Sun Microsystems
"Sun needed an
immediate injection of marketing expertise
for a program to drive up the adoption of
Java in a critical market segment. A clear
understanding of the market dynamics and what
it takes to be successful was needed.
John Soper, together with his domain expert
associates at New Paradigms, brought together
a compelling business plan and set of
recommendations which have proved to
make a significant contribution to meeting
the original objectives. Sun will now be able
to deliver a market development program
which otherwise would not have been
possible."
Graham Lovell
Director, Product Marketing
Sun Microsystems
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