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Sun Microsystems


"Sun needed an immediate injection of marketing expertise for a program to drive up the adoption of Java in a critical market segment. A clear understanding of the market dynamics and what it takes to be successful was needed.

John Soper, together with his domain expert associates at New Paradigms, brought together a compelling business plan and set of recommendations which have proved to make a significant contribution to meeting the original objectives. Sun will now be able to deliver a market development program which otherwise would not have been possible."

Graham Lovell
Director, Product Marketing
Sun Microsystems

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