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Alliance Management Workshop Series Launched
New Paradigms Will Co-Lead Professional Development Seminars

New Paradigms to Moderate Panel of Executives of Large-Small Company Alliance Strategies
Top Industry Alliance Executives to Discuss Unique Business Partnering Issues in ASAP Event

Negotiation Skills for Alliance Professionals Workshops Launched
First to Deliver Negotiation Training Designed for Alliance Development Issues

New Paradigms to Moderate Panel on Open Source Business Strategies
Top Industry Executives to Discuss How to Be Successful with Open Source at SDForum Event


News and Press Releases

New Paradigms to Moderate Panel of Silicon Valley Executives on Large-Small Company Alliance Strategies

Top Industry Alliance Executives to Discuss Unique Business Partnering Issues in ASAP Event

Los Gatos, CA September 4, 2007  New Paradigms Marketing Group's founder, John Soper, will lead a panel of top Silicon Valley alliance executives addressing the critical issues faced when major technology corporations ally with small companies. The panel, "Dating Supermodels: When Small Companies Partner with Global Giants" will be presented October 4th by the Silicon Valley Chapter of the Association of Strategic Alliance Professional (ASAP) and will be hosted by Cisco Systems at the San Jose headquarters.

"There are many critical issues facing companies when there are power misalignments and different strategic perspectives," said John Soper, moderator for the event. He added, "It is critical that the industry understand how to build compelling value from larger business networks and value chains in order to maintain its growth position. We hope to bring some heavy weight perspectives to these issues."

Members of the panel include representatives of global giants and small companies that pursue them, and will bring combined decades of experience to bear on the topic. Panelists are: Gamiel Gran, Vice President, Global Channels and Sales Operations, Cassatt; Kevin Ichhpurani, Global Vice President, Business Development, SAP; Richard Tywoniak, Senior Manager, Partner Programs, Cisco Systems ; and Manoj Fernando, Co-Founder, EVP of Business Development, LiteScape Technologies.

The ASAP event will be held at Cisco Systems, 260 E. Tasman Drive, Building 9, 1st floor, San Jose, CA. All Silicon Valley professionals are welcome to attend for a nominal fee, and ASAP member may come for a discounted fee. For registration go to http://www.acteva.com/booking.cfm?bevaid=142620 .

For more information see http://www.strategic-alliances.org/chapter/chapter%20sv/DatingSuperModels

The event will also be podcast and transcribed. Both will available on New Paradigms Marketing Group's web site (NPMarkting.com)

About New Paradigms Marketing Group

New Paradigms Marketing Group was founded by John Soper in 1994 to provide alliance and business development strategy and implementation services to technology companies. Major clients include Sun Microsystems, Siemens, Silicon Graphics, and NEC. Numerous startup clients include Business Logic System, Instancia and Mirage Networks. He has been instrumental in finding creative growth strategies for cutting edge software technologies including leading Internet services, Java, Linux and other Open Source software, business process and workflow management, business analytics, and network security systems.  


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