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New Paradigms to Moderate
Panel of Silicon Valley Executives on
Large-Small Company Alliance Strategies
Top Industry Alliance Executives to Discuss Unique Business Partnering Issues in ASAP Event
Los Gatos, CA September 4, 2007 New Paradigms
Marketing Group's founder, John Soper, will
lead a panel of top Silicon Valley alliance
executives addressing the critical issues
faced when major technology corporations ally
with small companies. The panel, "Dating
Supermodels: When Small Companies Partner
with Global Giants" will be presented
October 4th by the Silicon Valley Chapter of the Association of Strategic Alliance Professional (ASAP) and will be hosted by Cisco Systems at the San Jose headquarters.
"There are many critical
issues facing companies when there are power
misalignments and different strategic
perspectives," said John Soper,
moderator for the event. He added, "It
is critical that the industry understand how
to build compelling value from larger
business networks and value chains in order
to maintain its growth position. We hope
to bring some heavy weight perspectives to
these issues."
Members of the panel
include representatives of global giants and
small companies that pursue them, and will
bring combined decades of experience to bear
on the topic. Panelists are: Gamiel Gran, Vice
President, Global Channels and Sales
Operations, Cassatt; Kevin Ichhpurani, Global Vice President, Business Development, SAP; Richard Tywoniak, Senior Manager, Partner Programs, Cisco Systems ; and Manoj Fernando,
Co-Founder, EVP of Business Development, LiteScape Technologies.
The ASAP event will be held
at Cisco Systems, 260 E. Tasman
Drive, Building 9, 1st floor, San Jose,
CA. All Silicon Valley professionals are
welcome to attend for a nominal fee, and ASAP
member may come for a discounted
fee. For registration go to http://www.acteva.com/booking.cfm?bevaid=142620 .
For more information see http://www.strategic-alliances.org/chapter/chapter%20sv/DatingSuperModels
The event will also be
podcast and transcribed. Both will
available on New Paradigms Marketing Group's
web site (NPMarkting.com)
About New Paradigms Marketing Group
New Paradigms Marketing
Group was founded by John Soper in 1994 to
provide alliance and business development
strategy and implementation services to
technology companies. Major clients
include Sun Microsystems, Siemens, Silicon
Graphics, and NEC. Numerous startup
clients include Business Logic System,
Instancia and Mirage Networks. He has
been instrumental in finding creative growth
strategies for cutting edge software
technologies including leading Internet
services, Java, Linux and other Open Source
software, business process and workflow
management, business analytics, and network
security systems.
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