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Alliance Management Workshop Series Launched
New Paradigms Will Co-Lead Professional Development Seminars

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News and Press Releases

Alliance Management Workshop Series Launched

New Paradigms Will Co-Lead Professional Development Seminars

Los Gatos, CA September 29, 2007  John Soper, of New Paradigms Marketing Group's, will co-lead a series of workshops to enhance alliance management professional development skills. Partnering with the Phoenix Consulting Group and under the sponsorship of the Association of Strategic Alliance Professionals (ASAP), New Paradigms will help lead attendees through critical instruction of alliance best practices and small group interactive case studies. Designed both for professional development and as preparation for ASAP's new Certification of Achievement-Alliance Management (CA-AM) professional certification exam.

"I am pleased to be working with the Phoenix Consulting Group, who has taken the lead in the workshop development, and with the sponsorship of ASAP on this exciting workshop series," said John Soper. He added, "Alliance management has taken another important step forward in its recognition as an expanding and critical business function with the this year's launch of the CA-AM certification. This workshop series will be very helpful in helping candidates for the certification and enhancing professional development generally."

Initially the Alliance Management Workshop will be offered in Silicon Valley and open to all alliance management professionals beginning with the first full day offering on October 18, 2007. It will be offered periodically after that time, and will also be available for in-house classes on a customizable basis. After an initial launch, the plan is to take the program nationally.

For more information on the CA-AM certification see http://www.strategic-alliances.org/careers/certification and for more information on the workshop and how to enroll see: http://www.phoenixcg.com/services/certification.html .

About New Paradigms Marketing Group

New Paradigms Marketing Group was founded by John Soper in 1994 to provide alliance and business development strategy and implementation services to technology companies. Major clients include Sun Microsystems, Siemens, Silicon Graphics, and NEC. Numerous startup clients include Business Logic System, Instancia and Mirage Networks. He has been instrumental in finding creative growth strategies for cutting edge software technologies including leading Internet services, Java, Linux and other Open Source software, business process and workflow management, business analytics, and network security systems. (www.NPMarketing.com )


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