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                                         New 
                                            Paradigms is pleased to organize 
                                            this exciting new workshop 
                                            sponsored by the Association of 
                                            Strategic Alliance Professionals 
                                            and led by Janet Martinez of 
                                            Stanford University. It is 
                                            available to all alliance, 
                                            business development and other 
                                            professionals in a series of 
                                            classroom offerings in Silicon 
                                            Valley and to corporations 
                                            worldwide wishing to bring 
                                            customized workshops in house.
                                         
                                        
                                            While there are many workshops on 
                                            negotiation practices, this is 
                                            the only workshop tailored 
                                            specifically for technology 
                                            executives working in an alliance 
                                            life cycle context.  
                                         
                                        The initial offering was enthusiastically received and we will present follow on workshops.
                                         
                                        It is a available on a periodic basis. Look here for a schedule or contact us about 
                                            a customized in house workshop.
                                         
                                        
                                            
                                              
                                        Negotiation Skills for Alliance Professionals 
                                            
  Harvard Business School 3D Negotiation 
                                             Hear the Lecture ~ Practice the Simulation ~ Take Home the Book
                                             
                                         
                                            This half day workshop taught by the Director of the Stanford University Gould Negotiation and 
                                            Mediation Program using the latest Harvard Business School theory and practices will enhance 
                                            your ability to negotiate every day with your current and prospective alliances.
                                         
                                         
                                        Negotiation Skills for Alliance Professionals
                                              
                                        
                                            Thursday, November 15, 2007  
                                            8:30 am – 12:30 pm 
                                         
                                        Hewlett Packard 
                                             
                                            3000 Hanover Street, Building 20 - Casablanca Room 
                                             Palo Alto, CA 
  
                                            Sponsored by HP  
                                        
                                            All attendees must pre-register; 
                                             
                                            walk-ins will not be accommodated at this event. 
                                            
  
                                        
                                            Workshop Overview:  
                                         
                                        
                                            A great introduction to 3D Negotiation, the state of the art negotiation theory and practice from the Harvard Business School, and taught by a leading negotiation professional – the Director of the 
                                            Gould Negotiation and Mediation Program at Stanford University. This workshop will help you take 
                                            your negotiation skills to the next level and will provide you with the strategies and tools you need 
                                            to increase your effectiveness as an Alliance Manager and business professional.
                                         
                                        
                                            In this instruction and simulation based session, we will cover key aspects of negotiation theory 
                                            that you will apply with hands-on training, using scenarios that are based on real-life alliance 
                                            situations; in this session you will learn by doing.
                                         
                                        
                                            You'll leave this session with a copy of the text, 3D Negotiation, and become equipped with new 
                                            practical skills that you can use immediately in your role as an alliance professional. 
                                         
                                        
                                            Session agenda: 
                                        
                                            8:30 – 9:30 Overview – 3D Negotiations 
                                             
                                            In the first portion of the session, the instructor will provide an overview of this unique and effective 
                                            approach to negotiations, taking you beyond "eyeball-to-eyeball" at the table negotiation, to a 
                                            broader strategic perspective of negotiation dynamics.
                                         
                                        
                                            9:30 – 11:30 Negotiate Role Play Simulation 
                                             
                                            Using what you've learned in the first hour, you'll engage in a  simulation involving real-life 
                                            situations. The instructor will provide guidance as you work through the challenging scenarios. 
                                         
                                        
                                            11:30 – 12:30 The Alliances Context 
                                             
                                            In the final portion of the session, we will further explore how the concepts and tools introduced, 
                                            can be specifically adapted to Alliances Management as it is practiced today. 
                                         
                                        
                                            Who should attend: 
                                        
                                            Alliance managers and any executives involved with negotiations who wish to:
                                         
                                        
                                            - Improve their personal and company success in winning negotiations – whether the big deal
                                                , or the day to day
                                            
 
                                            - Sharpen their negotiation skills and competencies in our role playing sessions and 
                                                scenarios
 
                                            - Update their skills with the latest in state-of-the-art theory and practice
                                            
 
                                         
                                        
                                        
                                            - You will learn powerful techniques based the concept of 3D Negotiations from the Harvard 
                                                Business School
 
                                            - Practice with a live role modeling based negotiation session
                                            
 
                                            - Learn applicability to alliance life cycle
                                            
 
                                         
                                        
                                        
                                            - 3D Negotiation, Harvard Business School Press.  With this state-of-the- art book you will 
                                                gain even more depth on the theory and practice you will learn in the workshop.
                                            
 
                                            - A reading list of other helpful information.
                                            
 
                                            - PowerPoint slides from the presentation.
                                            
 
                                            - Life like negotiating and alliance scenarios.
                                            
 
                                         
                                        
                                        
                                            Janet Martinez is a seasoned negotiator who is currently a senior lecturer at Stanford Law School 
                                            and Director of the Gould Negotiation and Mediation Program at Stanford University. Jan was 
                                            senior counsel at McKesson Corporation for 13 years and has negotiated international trade policy 
                                            at the Consensus Building Institute. With academic credentials from Harvard, MIT, and 
                                            Washington State University, Janet is a master at applying negotiation theory to real-world 
                                            situations and has been teaching negotiation skills to successful professionals for many years.
                                         
                                        
                                            Registration Information: 
  
                                            For online registration, go to: 
                                             http://www.acteva.com/booking.cfm?bevaID=144956
                                         
                                        
                                            Class size is limited to ensure high degree of interaction and personal coaching. 
                                         
                                        
                                            We are offering this class at an introductory price of $149 (members) and $199 (non-members).  
                                            Please sign up now.  No walk-ins allowed for this special workshop.  You can cancel at no charge 
                                            through November 8th. 
                                        All attendees must pre-register; walk-ins will not be accommodated at this event. 
                                            
  
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