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How We Helped:

CineLink, a startup with an imaginative approach to enterprise software, asked NPM to help with their business and market development planning. Working the entire staff, from CEO down, we developed a move focused targeting and positioning strategy for their beta level software. The result was not only a business plan they could take to investors, but a more effective market development strategy. A key manager, who participated in all the strategy development sessions we led, summed up our rapid contribution to their growth calling us "high impact players."

What They Said:

"As a startup Internet application company, I asked New Paradigms Marketing Group to give us an outside view of our business plan for our first funding round. John Soper took this one step further. 

With their background in Internet technology, market development and strategic alliances they worked with our staff to develop a more compelling positioning for our core business.  They quickly picked up on both our vision and what was practical to give us excellent insight to our business. 

 We truly appreciated their creative thinking and his "roll-up-the-sleeves" approach to getting the funding we needed."

Nicholas Zaldastani
CineLink, Inc.


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