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NEC Computer Systems

How We Helped:

NEC was developing a new Internet Server offering in the mid 90's, and needed help developing the infrastructure software layer through alliances partners (Internet browsers and services, systems management, reliability tools). We developed a viable stepwise strategy approach, acquired the necessary software through alliance negotiations, and set up programs to launch this new business.

What They Said:

"We asked John Soper at New Paradigms Marketing to develop a business and marketing plan for Internet and other solutions for our server group. What we received was excellent and fresh perspectives on how to increase our sales.

They helped to focus our efforts at a time when we were undergoing dramatic change in our organization and product line. We also relied on them to implement these plans by negotiating and managing third party relations - challenging tasks which they successfully handled with a great deal of skill and experience."

Tony Levy
Director of Product Marketing
NEC Computer Systems


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