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What They Said:
"Sun
needed an immediate injection of marketing
expertise for a program to drive up the
adoption of Java in a critical market
segment. A clear understanding of the market
dynamics and what it takes to be successful
was needed.
John Soper, together with
his domain expert associates at New
Paradigms, brought together a
compelling business plan and set of
recommendations which have proved to
make a significant contribution to meeting
the original objectives. Sun will now be able
to deliver a market development program
which otherwise would not have been
possible."
Graham Lovell
Director, Product Marketing
Sun Microsystems
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