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How We Helped:
Sequent,
subsequently acquired by IBM, was a pioneer
in new SMP Unix based technology in the early
90s. They needed help entering the
public sector market space.
John
Soper on New Paradigms Marketing put together
a strategy that focused on leverage that
could be acquired from solution software
providers in that market. We put
together a surprising program which
called for acquiring new alliance partners to
fill out the product offering and develop
creative tension among competitor which
redounded to Sequent's benefit.
The
strategy along with a tenacious
implementation resulted in a program that
brought this young company new found success.
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